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Emerging Economies Media Barometer

About the EMERGING ECONOMIES MEDIA BAROMETER
The global economy is in constant change. Particularly the emerging economies have an increasingly important role. According to various studies the economic performance of the seven largest emerging economies will excess the seven largest industrial nations in 2050. While in last years mainly the BRIC countries were in the spotlight, recently other regions come into focus.
The EMERGING ECONOMIES MEDIA BAROMETER will help corporate decision makers to keep an up-to-date overview of the most relevant regions (BRIC, Next 11, civets). For this purpose the frequency of appearance of the regions in the largest Englishlanguage
business media is being analyzed. An intense debate in the media is an important indicator of the dynamics in the market and therefore an indication that companies should increasingly deal with the opportunities and risks in the region.
The EMERGING ECONOMIES MEDIA BAROMETER is being published bi-monthly by the German Center for Market Entry and the management consulting trommsdorff + drüner (www.td-berlin.com). For questions, please do not hesitate to contact Mr. Jan Thede at jan.thede [@] td-berlin.com.


Recent editions


Emerging Economies Media Barometer
Emerging Economies Media Barometer
06 / 2012










Key Insights from the EMERGING ECONOMIES MEDIA BAROMETER June 2012
  • China continues to be the most discussed emerging economy. Despite some negative reports in the last quarter, no company can allow itself to ignore the potential of the Chinese market and Chinese companies as competitors / partners.
  • The current political conflict over Iran has strong influence on oil prices and hence direct economic impacts, which are discussed in the media. In particular, companies whose business depends heavily on oil price, must necessarily keep that conflict in mind.
  • A recent study by the consulting firm PwC has shown that the economic performance of Mexico will have exceeded the economic performance of Germany until 2050. In addition to these positive prospects, especially in the U.S. media the drug conflicts are discussed.
  • Nigeria is not only one of the largest African oil states but also an increasingly relevant market for foreign companies. The export of German companies in the country has increased by 80% in 2011. In the media, above all, the security risks are an issue.
  • Egypt moved out of the focus of public business interest after the Arab spring. After the polarizing presidential election the economic future of Egypt is more than uncertain.
Archive
You can download all editions of the Emerging Economies Media Barometer as PDFs using the following link:
Edition 06/2012

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