the German business culture is the key to success in the market.
Misunderstandings and cultural differences are often the reason why
negotiations between German and foreign businessmen fail. That is why
it is of paramount importance to gain some knowledge about German or
Western European business culture. Germans usually express their
thoughts and opinions in a quite direct way. Therefore you need to
know, that they do so to expedite business and not to insult or offend
the business partner. Moreover, most Germans strictly separate business
and private life: So don’t mind if you are not invited for dinner at
home like in Asian or Latin-American countries.
order to be prepared for doing business in Germany experienced coaches
of the German Center for Market Entry advise you in all relevant
aspects of the German business culture. According to your individual
needs either a one-day-training or a several days lasting seminar will
be designed. If requested one of the GCME’s consultants can even assist
you in negotiations.