Market Analysis and Strategy
key to a successful and sustainable entry into the German and European
market is an elaborated marketing strategy. Usually this means to start
with an in-depth market analysis in order to get an understanding of
the local market environment and potential competitors and customers.
Based on the analysis’ results a market entry strategy should be
developed that takes into account the local mentality and culture: An
increasing group of German consumers for example attaches special
importance to matters of sustainability, social responsibility and
ecological behaviour of companies. Others – especially elder people –
can be quite doubtful against exotic brand names.
the GCME supports you in the development of a marketing strategy and
its implementation. That means that our team does not only think and
talk but also act! We generate initial business contacts for you, carry
out administrative formalities or help you to build relationships with
the media. Besides that and if you wish, we even assist your management
staff to find an apartment, buy a car or become member in a sports club.