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Market Entry Services
Overview
Initial Market Entry Advisory
Market Analysis
Fact Finding Mission
Export / Licensing
Establishment of a Subsidiary
Market Entry by Joint Venture or M&A
"Take Off"-Services
Market Analysis


Objective and Results

Objective of a preliminry Market Analysis is to assess the market potential for the products or services of the client and to identify potential hurdles and risks.

Objective of a preliminiary Market Analysis is to assess the market potential for the products or services of the client and to identify potential hurdles and risks. For that purpose all accessible and relevant sources will be analyzed carefully. The result is a comprehensive overview of the considered German market sector including recommendations on what steps have to be taken next.
Content of Market Analysis
According to the client’s individual requirements only the most reliable sources (e. g. offical statistics, ministry reports, sector specific trend analyses, experts from business associations, etc.) are exploited to answer e. g. the following questions:
  • SWOT-Analysis: What are the client’s strengths and weaknesses and the corresponding threats and opportunities in the German market?
  • Anaylsis of the relevant German market sector: Economic development, legal restrictions, technological state of the art etc.?
  • Competitor Analysis: Who are the most important competitors for the client in the German market? What marketing strategy do they apply? What cooperation partners do they work with? What sales channels do they use? What sales channels they do not use and why?
  • Customer Analysis: What do German customers expect from companies in the respective market sector? Where do they buy? Who are the most important wholesalers and retailers? What demand and requirements do these wholesalers and retailers have? What is there attitude towards new brand’s products?
  • Potential Cooperation Partners: Who could be important and interesting cooperation partners Germany? What could a cooperation be about?
Implications of the Analysis
According to the collected data and the results of the analysis EnterGermany will provide Tenda with a well structured report including…
  • An Overview of the considered German market sector and the clinet’s potential position within
  • An Overview of the client’s most important competitors and their activities in the German market
  • An Overview of German customers’ requirements
  • A List of the most important wholesalers and retailers
  • A List of potential cooperation partners
  • Recommendations on what steps have to be taken next
If you are planning to enter the Germany or European market do not hesitate to contact usYou can find further information to our Market Analysis Service by clicking on the image on the top of the page.


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